These are case studies or vignettes of various clients you've worked with. These stories tell the situation before they started working with you, what you did and what the results were. Case studies are very persuasive to most people. Your potential clients will put themselves in the place of the clients you've worked with and will see them receiving the same benefits.

Case studies should occupy a central place in your site because they make a very persuasive case for your services. They give people a real sense of what it's like to work with you and what kind of results they can expect to receive. Some people will jump to this section before any other.

A good format for a Case Study is the following.

Problem/Situation: What was going on before we started working with the client?

What challenges did the client needed to address?

Solution: What we did for the client.

Results: What came out of the work we did together?